Categories


A. PRINT

SUBMISSION REQUIREMENTS FOR PRINT ENTRIES
  • Print entries are uploaded digitally through the entry system. Corresponding physical print elements must also be supplied.
  • Work submitted must be actual size. No enlarged images. Send ads in format as published.
  • Submit only as UN-MOUNTED tear sheets or proofs.
  • If you are entering a supplement, you do not need to break it into tear sheets.
  • Color applies to work done in two or more colors including logos.
  • The same ad may not be entered in both consumer and trade categories, nor may the same ad be entered in both public service and consumer categories.
  • The same ad in different executions may not be entered in the same categories.
  • Print campaigns should be taped accordion-style lengthwise.
A1. Consumer Newspaper - Full Page or Spread - Single or Campaign

A2. Consumer Magazine - Full Page or Spread - Single or Campaign
  • Supplements may be entered in full-page magazine categories.
  • One complete supplement is the same as one single ad.
A3. Small Space Print - Less than a Page - Single or Campaign
  • Includes newspaper and consumer magazine.
A4. Out-of-Home - Single or Campaign
  • Billboards, bus shelters, transit and site advertising only

B. RADIO

SUBMISSION REQUIREMENTS FOR RADIO ENTRIES
  • A campaign consists of 3 commercials only.
  • Maximum :60 length per commercial.
B1a. Consumer Radio - Over $7,500 Production Budget- Single Only

B1b. Consumer Radio - Over $15,000 Production Budget - Campaign Only

B2a. Consumer Radio - Under $7,500 Production Budget- Single Only

B2b. Consumer Radio - Under $15,000 Production Budget - Campaign Only

C. TELEVISION & NON-BROADCAST

SUBMISSION REQUIREMENTS FOR TELEVISION & NON-BROADCAST ENTRIES
  • Two :15 commercials will not be considered as one :30 commercial.
  • A television campaign consists of 3 commercials only.
  • A single spot may only appear in one campaign.
C1a. Consumer Television - Over $75,000 Production Budget- Single or Campaign

C1c. Consumer Television - Over $75,000 Production Budget - :30 & Under - Single or Campaign

C1e. Consumer Television - Varying Lengths Campaign- Campaign Only
  • A campaign that is comprised of commercials of varying lengths).
  • Entries in this category may not be entered in any other campaign category.
C2. Consumer Television - (Under $75,000 Production Budget) - Single or Campaign

C3. Consumer Television - (Under $10,000 Production Budget) - Single or Campaign

C4. Cinema or Non-Broadcast Video - Single or Campaign
  • Advertising that did not air on network or cable television. Includes cinema, doctors’ offices, stadiums, airports, agencies, in-store, You Tube, Hulu or other digital content platforms. For commercials longer than 3 minutes, please submit an edited version of no longer than 3 minutes.


D. PUBLIC SERVICES & POLITICAL ADVERTISING

SUBMISSION REQUIREMENTS FOR TELEVISION & NON-BROADCAST ENTRIES
  • "Public Service" applies to any work produced for the public good on behalf of a non-profit organization or NGO, regardless of whether the producers of the work are compensated monetarily. This includes such clients as museums, zoos, orchestras, ballet companies and other civic organizations.

  • D1a. Public Service/Political Print - Newspaper or Magazine - Single or Campaign

    D1c. Public Service/Political Print - Out-of-Home and Posters - Single or Campaign

    D1e. Public Service/Political Print - Collateral - Single and Campaign


    D2. Public Service/Political Radio - Single or Campaign

    D3. Public Service/Political Television - Single or Campaign

    D4. Public Service/Political Digital - Single or Campaign

    D5. Public Service/Political Integrated Campaign - Campaign Only
    Submit from 6 – 10 pieces in a minimum of three separate media (for example, 2 consumer magazine ads, 3 outdoor billboards, 1 radio commercial, 2 television commercials and 1 website). Entries entered in other categories will not be used to complete a requirement of your Integrated Branding entry.


E. INTEGRATED CAMPAIGN - 360°

SUBMISSION REQUIREMENTS FOR INTEGRATED BRANDING / CAMPAIGN ENTRIES
  • Submit from 6 – 10 pieces in a minimum of three separate media (for example, 2 consumer magazine ads, 3 outdoor billboards, 1 radio commercial, 2 television commercials and 1 website). Entries entered in other categories will not be used to complete a requirement of your Integrated Branding entry.
  • Please submit all entries as a short film presentation not longer than 3 minutes.
  • Powerpoint presentations and PDF decks are not acceptable formats for entries.

  • E1. Integrated Branding - Over $250,000 Production Budget - Campaign Only

    E2. Integrated Branding - Under $250,000 Production Budget - Campaign Only


F. INNOVATIVE MARKETING COMMUNICATIONS

SUBMISSION REQUIREMENTS FOR INTEGRATED BRANDING / CAMPAIGN ENTRIES
  • This category is for work developed and executed on behalf of a client which utilizes other marketing communications channels (branded entertainment/product placement, guerilla marketing, experiential marketing/events/stunts, online branded content).
  • Submit project description including target market and provide visuals in the form of photography and video not longer than 3 minutes.
  • Powerpoint presentations and PDF decks are not acceptable formats for entries.

  • F1. Branded Entertainment/Placement – Includes branded content in broadcast TV, film, videos… - Single or Campaign

    F2. Guerrilla Marketing - Includes non-traditional creative placement, postings and awareness - Single or Campaign

    F3. Experiential Marketing/Events/Stunts - Includes live activations and experiences - single event or integrated experiential campaign support with digital solutions

    F4. Online Branded Content - Includes online movies, web TV, podcasts and videocasts for the Internet - Single or Campaign

    F5. Innovative Media - includes work that utilizes innovative and exceptional media ideas and executions - Single or Campaign

  • Innovative Marketing Communications categories will be judged on BOTH creative marketing idea and its relevance to the target market.


G. DIGITAL MEDIA

SUBMISSION REQUIREMENTS FOR DIGITAL MEDIA ENTRIES
  • Please include a summary of the content and intent of the digital effort. We encourage a short case study video that is no more than 3 minutes in length.
  • Submit a URL for each entry provided on the entry form. If you are unable to submit a URL, please submit a case study video where applicable.
  • For all Interactive campaigns with more than one entry/URL, please create one landing page listing links/URLs to each website in your campaign. Please provide your landing page URL and any username and password information. Please provide a summary of the effort on the landing page.
  • A video of the entire campaign is required for Integrated Branding Campaign category.

G1 Interactive Advertising

    G1a. Interactive Advertising - Banners - Fixed Space – Entries must be contained within the banners' fixed border and cannot extend beyond that space. - Single or Campaign

    G1b. Interactive Advertising - Banners - Dynamic – Rollover and click expanding banners, rich media banners, pop-ups, interstitials, audio and video skyscraper etc. - Single or Campaign

    G1c. Interactive Advertising - Environmental / Experiential – The creation of a physical space or experience that brings the consumer into direct contact with the digital interactive experience. This includes installations, events and competitions - Single or Campaign

    G1d. Interactive Advertising - Online Campaign – Campaigns containing 3 - 6 pieces spanning across different online media. - Campaign Only

    G1e. Interactive Advertising - Branded Games – Online games based around a brand's identity and image. - Single or Campaign

G2 Websites & Microsites

    G2a. Websites & Microsites - Brand Website – The online home of a corporation, brand, or project. - Single or Campaign

    G2b. Websites & Microsites - Brand Experience – Brand content experience based around a brand's identity and promotional effort. - Single or Campaign

    G2c. Websites & Microsites - E-Commerce – A site whose main purpose is to process shopping transactions. - Single or Campaign

    G2d. Websites & Microsites - Self Promotion – A site created by Agencies, companies, or individuals to promote themselves. - Single or Campaign

    G2e. Websites & Microsites - Branded Games – Online games based around a brand's identity and image. - Single or Campaign

G3 Online Films and Video

    G3a. Online Films and Video - Short Film – A narrative or informational piece four minutes long or less. - Single or Campaign

    G3b. Online Films and Video - Long Film – A narrative or informational piece running four minutes or longer. - Single or Campaign

    G3c. Online Films and Video - Video Series – A narrative or informational video series containing no less than 3 videos. - Campaign Only

G4 Mobile Applications/Sites

    G4a. Mobile Applications/Sites - Augmented Reality – The merging of the real world with CGI. - Single or Campaign

    G4b. Mobile Applications/Sites - Branded Website – The online home of a corporation, brand, or project. - Single or Campaign

    G4c. Mobile Applications/Sites - Branded Games – Games based on a brand’s identity and promotional effort. - Single or Campaign

    G4e. Mobile Applications/Sites - Self Promotion – A mobile effort created by agencies, companies, or individuals to promote themselves.

    G4f. Mobile Applications/Sites - Advertising – Advertising made for mobile phones or using mobile technology including Iads, SMS, Bluetooth, MMS and QR codes. - Single or Campaign

G5 Social Media

    Includes creative solutions for social networking and all community sites e.g. Facebook, YouTube, Twitter, and all devices e.g. mobile, tablet, desktop. Vine, Periscope…etc.

    G5a. Social Media - Campaign – Campaign Only

    G5b. Social Media - Individual element - Single Only

    G5c. Social Media - Innovation – Creative solutions, placement and use of platform. - Single or Campaign


H. MULTI-CULTURAL

  • Work developed to target multi-cultural audiences (e.g., African-American, Hispanic, Asian…)

H1. Multi-Cultural - TV - Single or Campaign
  • Includes various lengths (:15/:30/:60)
  • If in foreign language, must be subtitled or dubbed in English.

H2. Multi-Cultural - Print - Single or Campaign
  • Consumer newspaper, magazine and direct mail – any size
  • If in foreign language, must attach separate English translation.

H3. Multi-Cultural - Digital Media - Single or Campaign
  • Include banners, microsites, web sites, brand gaming, wireless/mobile advertising, and email marketing.
  • If in foreign language, it must be accompanied by an English translation or explanation that properly explains the entry.

H4. Multi-Cultural - Radio - Single or Campaign
  • If in foreign language, video with subtitles must be uploaded.

H5. Multi-Cultural - Integrated Campaign – Campaign Only
  • Submit from 6 – 10 pieces in a minimum of three separate media (for example, 2 consumer magazine ads, 3 outdoor billboards, 1 radio commercial, 2 television commercials and 1 website). Entries entered in other categories will not be used to complete a requirement of your Integrated Branding entry.


I. SELF PROMOTION

    I1. Individual Self Promotion - Print - Single or Campaign

    I2. Individual Self Promotion - Video/Social/Digital- Single or Campaign

    I3. Agency Promotion - House ads, internal events and creative promotional materials- Single or Campaign - Print, Digital and/or Video


J. DIRECT MARKETING

    J1. Direct Marketing - Business to Business - Single or Campaign

    J3. Direct Marketing - Business to Consumer - Single or Campaign

    J5. Direct Marketing - Launch Kits - Single or Campaign

    J6. Direct Marketing - Direct Response TV - Single or Campaign


K. GRAPHIC DESIGN

    K1. Graphic Design - Stationary Package - (letterhead, envelope and business card – mounted on one board) - Single or Campaign

    K2. Graphic Design - Annual Report - Single or Campaign

    K3. Graphic Design - Covers (Top outside of a CD, DVD, Cassette, Video or the first {outside} page of a book or magazine) - Single or Campaign

    K4. Graphic Design - Magazine Publications - Single or Campaign

    K5. Graphic Design - Packaging - Single or Campaign

    K6. Graphic Design - Logos - Single or Campaign

    K7. Graphic Design - Posters - Single or Campaign

    K8. Graphic Design - Special Event Material - (Card, Invitation, Announcement) - Single or Campaign


L. COLLATERAL/SALES PROMOTION

SUBMISSION REQUIREMENTS FOR DIGITAL MEDIA ENTRIES

L1. Collateral/Sales Promotion - Product/Sales Presentation

    Printed promotional materials for products and services whose distribution comes from means other than traditional media. (pick A, B or C)

    L1a. Catalog - Single or Campaign

    L1b. Sales Kits/Folders - Single or Campaign

    L1c. Menu - Single or Campaign


L2. Collateral/Sales Promotion - Point of Purchase (pick A, B or C)



    L2a. Counter-Top - Single or Campaign

    L2b. Free-Standing - Single or Campaign

    L2c. Trade Show Exhibits - Single or Campaign

L3. Collateral/Sales Promotion - Collateral

  • Advertising only. Absolutely no Christmas cards, greeting cards, birth announcements, wedding announcements, school reunions, or bar mitzvahs—these can be entered in The D Graphic Design category.
  • Ads in the same format may be entered in only one collateral category.


  • Please send actual piece.
    L3a. P.O.P. and In-Store - Single or Campaign

    L3b. Posters - Single or Campaign

    L3d. Self-promotion (Agencies or individuals creating work promoting themselves.) - Single or Campaign

    L3e. Catalog - Single or Campaign

    L3f. Trade Show - Single or Campaign

    L3g. Audio Visual - Single or Campaign


L4. Trade Shows



M. THE CRAFT

SUBMISSION CATEGORIES FOR THE CRAFT
    Categories 1 – 4 are open to:
    A. Commercial work created for a marketer
    B. Non-commercial applications such as published or unpublished artistic expression for editorial, self-promotion…

M1. The Craft - Illustration (Flat or dimensional)


    M1a. Commercial - Single or Campaign

    M1b. Non-Commercial - Single or Campaign


M2. The Craft - Photography


    M2a. Commercial - Single or Campaign

    M2b. Non-Commercial - Single or Campaign


M3. The Craft - Original Music


    M3a. Commercial - Single or Campaign

    M3b. Non-Commercial - Single or Campaign


M4. The Craft - Sound Design


    M4a. Commercial - Single or Campaign

    M4b. Non-Commercial - Single or Campaign


M5. The Craft - Music Re-arrangement


    M5a. Commercial - Single or Campaign

    M5b. Non-Commercial - Single or Campaign


M6. The Craft - Video/Film/Special Effects


    M6a. Commercial - Single or Campaign

    M6b. Non-Commercial - Single or Campaign


M7. The Craft - Design


    M7a. Commercial - Single or Campaign

    M7b. Non-Commercial - Single or Campaign


M8. The Craft - Editing


    M8a. Commercial - Single or Campaign

    M8b. Non-Commercial - Single or Campaign


M9. The Craft - Cinematography


    M9a. Commercial - Single or Campaign

    M9b. Non-Commercial - Single or Campaign


M10. The Craft - CGI/Animation


    M10a. Commercial - Single or Campaign

    M10b. Non-Commercial - Single or Campaign


M11. The Craft - Fine Art


M12. The Craft - The Written Word


    M12a. Commercial - Single or Campaign

    M12b. Non-Commercial - Single or Campaign


M13. The Craft - Color


    M13a. Commercial - Single or Campaign

    M13b. Non-Commercial - Single or Campaign


N. COLLEGE STUDENT

    N1. College Student - Print - Single or Campaign

    N2. College Student - Television - Single or Campaign

    N3. College Student - Digital Media - Single or Campaign

    N4. College Student - Integrated Branding Campaign - Campaign Only

    N5. College Student - Craft - Single or Campaign