The Art & Technique of the American Commercial

The AICP Show, The Art & Technique of the American Commercial, is more than just an awards show judging the best work of the year. It's an ongoing archival project with cultural and artistic significance. Since the Show's inception in 1992, the honored work is included in the archives of the Film Department at The Museum of Modern Art (MoMA), in New York. The Show is judged by close to 400 advertising and production professionals, and is assembled by a curatorial panel of prominent industry leaders.

The AICP Next Awards honor marketing in the motion image across 10 categories: Integrated Campaign, Viral, Website, Branded Content, Experiential, Virtual Reality, Experiential, Innovation, Mobile, Cause Marketing and Social. All entries must have been commissioned for a brand, product or service, appearing on commercial Media. The Next Awards recognize outstanding work and the creative forces behind it, but are much more than an Awards competition - it is a platform for thought leadership and analysis. Annually, the Next Awards seeks out the work that defies convention, and effectively utilizes new technologies, as well as storytelling. At the premiere of the Next Awards, winners of the Integrated Campaign category present cases studies exploring the creative and strategic thinking behind each winning piece.
Welcome to the 2018 AICP Show & AICP Next Awards Entry site.

We are delighted that you are registering for the site and entering work for consideration. Once you are signed in, you will be able to enter both the AICP Show and AICP Next Awards. Under the tabs above, you will find information such as category descriptions, entry deadline, technical specs and other help documents such as an FAQ.

Eligibility airdates and deadlines:

Aired: February 27, 2017 - March 4, 2018
Entry Deadline: March 9th, 2018


If you have already registered for 2018, please sign in with your email and password to view your entries. If you are a new entrant, please select register below.

Register

At any time in the process, please feel free to contact 212-929-3000 or show@aicp.com with any questions.