Work may be entered in multiple categories. You will only have to enter your credits and upload your file once and then you can add work to more categories. You will be charged an entry fee for each additional category, but only one upload fee for your video file.
About Case Studies
Case studies should not be entered for any of the AICP Show categories. Only the work as aired will be accepted. If you wish to submit a cut down of a lengthy piece, indicate the running time of the full piece so that the judges are aware they are viewing a cut down.
Case studies or the actual piece are appropriate to enter in all of the AICP Next Awards categories. The exception is Viral/Web Film where the actual film should be entered.
There is no running time limit for entries. However, it is acceptable to submit a cut-down of a lengthy piece. The cut-down should be only of aired material (not a director's cut). Indicate the running time of the full length piece so that judges understand they are viewing a cut-down.
AICP reserves the right to request a cut down of a winning piece for screening purposes. The full piece in its entirety will be included in the film archives of the Museum of Modern Art, and will appear on the AICP Awards Archive Website. In the case of lengthy work that consisted of a case study or cut down, the AICP Show Curatorial Committee will determine what is screened for exhibition purposes.
Specific to AICP Next Awards Categories
For the Website category, you may add the URL address but you MUST also upload a video file. It may be a case study or if you do not have one, upload a black video file with the URL address on it so that you are able to finalize your entry.
Important Instructions for Virtual Reality submissions:
To enter work in the Virtual Reality category, entrants must provide the following:
- A case study video, matching the video specs of all other categories, uploaded to the entry site.
- A VR file playable on a VR Headset (including Google Cardboard)
The VR file must be loaded onto a TWO drives, one being mailed to the AICP office in New York, and one to the office in Los Angeles. Below are the addresses:
3 West 18th St., 5th Floor
NY, NY 10011
c/o Shannon Munoz Flores
650 N. Bronson Ave.
Los Angeles, CA 90004
Drives must be received by Friday, March 10th, or we cannot guarantee the inclusion of anything other than your case study for judging.
With the drive, please include a printout with the following information: Brand name, project title, entrant name and company name, entrant mailing address, phone number and email address. Also indicate which headset/player the file is formatted for. Drives will be mailed back after the judging period in March.
Entrants are responsible for ensuring that their files meet the specs listed above. If you need further clarification, please call the AICP National Office at 212-929-3000.
Deadline March 3, 2017 for work aired/launched February 29, 2016 - February 26, 2017
2017 AICP SHOW & AICP NEXT AWARDS CATEGORIES
AICP Show Categories
01 Visual Style - The director's use of visual elements: set design, location, art direction, styling, and cinematography.
02 Performance - The casting, direction and performance of an actor(s).
03 Humor - Use of comedic writing, performances, and visuals.
04 Direction - The director's contribution, encompassing all areas of craft, in bringing imagination, innovation and vision to an idea.
05 Cinematography - The director of photography's mastery of technique and unique visual style which complements the concept; may include Tabletop.
06 Animation - Use of animation. May have been produced by, but not limited to CGI/3D, 2D, cel, mixed media, pixellation, photomontage, and stop motion (including clay animation).
07 Editorial - The editor's contribution to the overall feeling/tone and effectiveness of the commercial.
08 Design - Excellence in design whether achieved graphically or practically, including but not limited to graphic design, type design, motion graphics and illustration.
09 Visual Effects - The creation and seamless integration of unique visual elements, including but not limited to photorealism, whether achieved in camera or in post.
10 Original Music - The original score, jingle, or musical soundtrack.
11 Sound Design - The inventive and artistic use of sound effects, voices, and/or music elements to match and heighten the visual images.
12 Licensed Soundtrack or Arrangement - Most creative, impactful use of licensed music whether in a previously released format/performance or as an original adaptation for this usage.
13 Music Video - A commercial video featuring the performance of a song for the promotion of a band (A music video that integrates the promotion of a brand, may be entered in any category including Music Video).
14 Production - Acknowledging complexities of executions by the production team as a whole.
15 Production Design - The originality and style of set design/art direction, location dressing, and wardrobe.
16 Concept - Excellence in concept, visual style and language.
A single commercial may be entered in only one of these categories.
17 Public Service Announcement - Commercials produced for non-profit or governmental agencies to disseminate information or promote services which serve the public interest. No commercial products, services or corporate names may be referenced or shown in PSAs. PSAs may not be entered in the Low Budget category.
18 Cause - Commercials produced by a brand promoting corporate responsibility and social good.
19 Low Budget - Work produced for $75,000 or less (including production, post production, music, and talent). Does not include Public Service Announcements.
20 Student Commercial - Cannot have aired. Must have been produced in conjunction with a school course at an accredited university (not a continuing education style course), for an actual product or cause. If work is selected, an instructor's signature will be required. Work entered in this category cannot be entered in any other category, and must have been produced within eligibility dates. Student commercials will not be accepted past the deadline of March 3, 2017 and are not subject to entry or upload fees.
20 Advertising Excellence/Single Commercial - Exemplifies outstanding quality in all categories of concept and execution. May have aired on any screen.
21 Advertising Excellence/Campaign - Two or Three commercials in a campaign for the same brand or product which exemplify outstanding quality in all categories of concept and execution. May have aired on any screen (i.e. television, internet, phone, kiosks, etc.).
22 Advertising Excellence/International - Must be produced by a production company based outside the U.S. for an agency whose office is located outside of the U.S. Work in a language other than English must be subtitled in English or alternatively must be accompanied by an English translation.
AICP Next Awards Categories
The Next Awards was created to reward outstanding multidimensional, channel agnostic brand promotions that appear in the moving image. The honored campaigns and single executions are on the leading edge of harnessing all types of media and technology to communicate the marketer's message. All work for the next categories may be produced and aired globally.
23 Integrated Campaign - Innovative brand promotion through the use of motion images across all media. Material produced and aired anywhere in the world that exemplifies outstanding quality in all categories of concept and execution. All work must have been commissioned by a client and aired on commercial media. Winners must be prepared to present their campaigns as a live case study at the premiere of The AICP Next Awards in New York on June 6, 2017.
24 Experiential - Brand promotion in the moving image created for display media and audience interaction, including (but not limited to) the utilization of any screen, technology, architecture or performance. These environments and media content can be temporary or permanent.
25 Experiential - Live Event/Broadcasts - Brand promotion in the moving image produced as a live experience for an active audience. This can include performances, live commercials, pop-up events and other event-based experiences intended to be experienced in "real-time" either by a live audience or distributed for later viewing.
26 Viral/Web Film - Promotion for a brand commissioned by a client, having its first original airing via the Internet. Web-based 360 Videos (not intended for VR headsets) are eligible for this category. Please add a URL in the field provided that links to the 360 Video.
27 Website - This category honors promotion for a brand via a website or dedicated microsite. The site must contain motion picture imagery, and be commissioned by a client.
28 Branded Content - This category honors brands which are successfully integrated into entertainment properties, whether being content created by the brand or an entertainment property partnering with a brand. Media includes: mobile phones, gaming, television, and film.
29 Mobile - This category honors innovative marketing on mobile platforms, including apps and other executions commissioned by a client.
30 Cause Marketing - The innovative use of media to promote or facilitate a cause, charity or non profit entity.
31 Social - Brand promotion utilizing social media channels. Must be commissioned by a client.
32 Virtual Reality - This category honors brand-based messages created through an immersive and/or computer simulated environment to be experienced via a VR headset.
33 Innovation - This category honors break through solutions created for brands using technology creatively (can be software and/or hardware).
Most Next - The Most Next Award is the Best in Show. It exemplifies from among this year's Next winners the most innovative and forward thinking work of the year. Work in all Next categories is eligible for the Most Next honor.